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AOL Overhauled Under New Chief

Organizational and staff changes will allow AOL to offer new content and features and the enhance its broadband service.

Scarlet Pruitt, IDG News Service

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America Online announced a restructuring of its management team under new Chairman and Chief Executive Officer Jon Miller Thursday, giving Miller stronger control, while eliminating the offices of AOL president and chief operating officer and dismantling a troublesome business affairs unit.

The restructuring comes less than six weeks after Miller was appointed to the flailing Internet unit of media conglomerate AOL Time Warner, in an effort to shore up performance of the unit and do away with trouble spots that have kept the company in recent headlines.

The new structure will allow AOL to focus on new content and features, a "differentiated broadband" service, and profitability in international units, AOL says.

Under the changes, Miller is set to take a direct role in overseeing the AOL brand, interactive marketing, and broadband initiatives, the Dulles, Virginia, unit says.

Making Transitions

The offices of AOL president and chief operating officer are being eliminated, and current AOL Executive Vice President and Chief Financial Officer Joseph A. Ripp will take a leading role as new AOL vice chairman. Ripp will oversee corporate and operating functions, including AOL's network and technologies.

Current AOL President Ray Oglethorpe is set to retire after a transition period in which he will serve as a company advisor, AOL says.

Meanwhile, current Chief Operating Officer J. Michael Kelly is moving to AOL International as its new chairman and chief executive officer.

Under Investigation

In other changes, AOL says that it is reassigning employees of the company's business affairs unit to the specific groups they serve. The business affairs unit has been the subject of scrutiny lately amid accusations that it forged a number of unusual deals in order to artificially enhance the performance of AOL's advertising business. These accusations, first reported in an investigative series by the Washington Post, sparked dual probes into the company's financial reporting, by both the U.S. Securities and Exchange Commission and the U.S. Department of Justice.

AOLTW itself admitted last month that it had discovered three deals in which it may have inappropriately booked some $49 million.

A prolonged weakness in the online advertising market has taken its toll on the Internet unit in recent quarters, along with sluggish subscriber growth. The company's new organization under Miller seeks to right the unit, focusing on broadband opportunities and refreshing its blotched image.

In a statement, Don Logan, chairman of AOLTW's Media and Communications Group, says that restructuring will make AOL's operating units more "nimble" and "accountable."

Stock in AOLTW slid 2.72 percent to $12.89 following the announcements.

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