Quantcast
PCWorld.com is upgrading some back-end systems. Some site features, such as user registration, may be temporarily unavailable.
Subscribe to magazine

Toy Cars Let the Digital Music Play

Japanese company is building Sony music players into toys the size of Matchbox cars.

Martyn Williams, IDG News Service

  • 0 Yes
  • 0 No

CHIBA, JAPAN -- Takara, a Tokyo toy maker, is giving one of its most popular product lines a high-tech touch. The company has taken some of its small plastic cars and built a digital music player into them, and is displaying the result at Ceatec.

The cars, which sell under the ChoroQ name, are very popular in Japan. At around 1.9 inches in length and 1.2 inches in width and height, they are smaller than the Hot Wheels or Matchbox cars that are popular in other countries but a similar type of product.

The new music player versions, which the company has called "MChoroQ", are due to come out in March next year and are based around Sony's recently introduced Memory Stick Duo.

Loading the Content

A small slot at the rear of the car accepts the memory card. The players require the MagicGate version of the card, which has copy-protection circuitry and will only play back ATRAC3 encoded content.

A PC application will convert files into the format, which is used on Sony digital music players and MiniDisc. The player is powered by a couple of button cells.

In addition to the cars, Takara was also demonstrating versions of the music players built into model puppies. While they may look like children's toys, they cost a little more.

The company said they will cost $165 and it expects to sell around 100,000 units per year.

  • Recommend this story?
  • 0 Yes
    0 No
 

Dell Fast Track

People who read this also read:

  • 15 Minutes to a Secure Business Get the Secure in 15 toolkit starting with the "15 Minutes Month-at-a-Glance" calendar. McAfee will send you additional tools and tricks to stay protected around the clock.
  • A Buyer's Guide to Data Protection Implementing data protection products and processes can be daunting. Make the right decisions by exploring what is available and what makes sense for your organization. Use this simple guide to evaluate different vendor offerings.

Sponsored Links