Sony Music Entertainment will develop content that works closely with Intel's cell phone processors, the companies say.
Future mobile applications and content from Sony will be developed with Intel's Personal Client Architecture in mind, Intel and Sony have announced. Music videos, images, and songs are some of the initial applications under consideration for the joint development project, they add.
Intel and Sony want to improve portable device multimedia application performance, in order to persuade more users to purchase mobile devices and content at the same rates at which they purchase PC-based multimedia content. Most users are presently unable or unwilling to download and run sizable media files on their phones. Still, executives from both companies say they believe that future mobile devices will be just as important to the multimedia enthusiast as the home theater.
Intel has made mobile chips for devices other than notebooks a priority in its recent peeks at upcoming technology.
The first products from the new Sony-Intel partnership are expected to arrive in 2004. As part of the project, Intel and Sony will also work on applications that let users run multimedia content on their cell phones that is stored on a PC, the companies say.
Intel is a relatively new entrant to the cell phone market. However, the chip maker has carved out a place for its XScale chips in the PDA market.
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