Gmail: Google's E-Mail Winner
If you've had your fill of Web-based e-mail burdened with skimpy storage and cluttered interfaces, say hello to Google's free Gmail. Packed with innovative features such as message threading and fast searching, Gmail provides a full 1 gigabyte of server space and does away with both banner and pop-up ads, relying instead on sponsored links similar to those on Google's search engine page.
Instead of being embedded in e-mail messages, ads are placed on the Web page in a column alongside messages, much the way they appear in Google search results.
Ray Everett-Church, chief privacy officer of TurnTide, a Pennsylvania-based antispam company, says he isn't bothered by Gmail's computerized scanning of e-mail because users are given clear notice and because Google doesn't retain or share data that links ad-targeting information to individuals. Adds Gmail tester Sarah Milstein, a New York editor and author: "It's no different than ISPs and employers scanning for spam... There's no evidence that Google does anything more invasive than other e-mail providers."
Pam Dixon, executive director of the World Privacy Forum, disagrees. "Google's plan to scan e-mails for ad placement sets a new precedent of allowing a third party to comment on our private communications," she says.
But ad-related issues notwithstanding, Gmail's message threading--"conversations" in Googlespeak--lets you view portions of message exchanges or entire threads. To store messages, you get six folders: In, Starred (containing messages you've highlighted with a star to make them easy to find), Sent Mail, All Mail, Spam, and Trash. Though you can't add new ones, you can apply one or more "Labels" to organize conversations.
Searching is fast and extensive, with standard options such as the ability to search by header field, time, label, or attachment. I used Gmail with Internet Explorer; other beta testers say that it works with a beta of Mozilla's Firefox but not with Opera.
If you would like a free and uncluttered Web mail service with tons of storage, check out Gmail the moment it launches. The privacy issue doesn't bother me: Unlike sleazeball spyware that grabs data without my knowledge, Gmail asked for my permission.