AMD Releases New Mobile Sempron

Advanced Micro Devices' new Mobile Sempron processor gives the company a fresh chip for the holiday season, but it probably won't help it overcome the solid advantage that rival Intel holds in the notebook market.

The new Mobile Sempron 3000+ is designed for thin-and-light notebooks, usually categorized as systems weighing about 5 pounds. Two European PC manufacturers, Gericom and Packard Bell NEC, plan to release new notebooks based on the chip before the end of the year, AMD says in a statement Tuesday.

The Mobile Sempron 3000+ runs at 1.8 GHz, comes with 128KB of Level 2 cache and costs $134 in quantities of 1000 units. It is available immediately.

The Mobile Sempron family of chips is based on the Mobile Athlon 64 processing core. However, they contain less cache memory than the Mobile Athlon 64 chips and do not come with the 64-bit extensions found on those processors.

Chip makers often sell what they call "defeatured" versions of their flagship processors in order to hit certain prices. AMD does this with the Sempron family of chips, which competes against Intel's Celeron processors.

Tough Competition

What AMD lacks, however, is a strong challenger to Intel's Pentium M processor.

Introduced in 2003, Intel's Pentium M chip combines the performance features of its Pentium 4 processor with the power-friendly architecture of its Pentium III processor to create a powerful chip that consumes much less power than mobile versions of the Pentium 4 processor. In fact, Intel is expected to eventually drop the Pentium 4 architecture in favor of the Pentium M design as its primary architecture for notebooks, desktops, and low-end servers.

AMD has made great strides against Intel in the market for desktop and server processors, but has had less success reaching mainstream notebook users. The Mobile Athlon 64 processor is available in a version targeted at the thin-and-light market, but that chip consumes 35 watts of power under maximum operating conditions. Intel's Pentium M chip consumes only 21 watts of power under maximum operating conditions, making it a more attractive proposition for notebook manufacturers.

AMD's notebook processors are usually targeted at desktop replacement notebooks. These larger systems are designed more for performance than mobility and are typically used in homes for multimedia applications. EMachines and Hewlett-Packard offer some Athlon 64 notebooks, but notebooks based on Intel's processors constitute about 70 percent of all notebooks sold at retail, according to data from Current Analysis. And that advantage doesn't even include notebooks from Dell, all of which use Intel processors.

AMD executives acknowledged this gap in the company's product lineup at its recent analyst meeting. Two teams of AMD design engineers are currently working on mobile processors that will compete against the Pentium M, says Dirk Meyer, executive vice president of AMD's Computation Products Group. One team is developing an Athlon 64 processor that will consume a maximum of 25 watts of power, while another is focusing on an extremely low-power chip for ultraportable notebooks and fanless devices, he says.

The new Mobile Sempron processor consumes 25 watts of power under maximum operating conditions, an AMD spokesperson says. However, it is not considered a viable competitor to the Pentium M, which runs at faster clock speeds and contains more cache memory.