Gateway will begin selling notebook and desktop PCs at Circuit City Stores outlets across the U.S. next month, as it continues to build out its distribution channel after closing its own retail stores earlier this year.
The Irvine, California, company says that it will offer a complete range of computers at over 600 Circuit City stores in 160 markets, although it gave no product specifics.
The move comes after Gateway shifted its product and distribution strategy after acquiring PC vendor EMachines last March.
Return to Its Roots
With the acquisition, Gateway signaled a renewed focus on its PC product line, and shifted away from its flagging consumer electronics business.
Less than a month after completing the merger, Gateway announced that it was closing its network of 188 retail stores, in part to expand its presence in other retail outlets without competing against its own stores.
Gateway has since sewn up distribution deals with retailers CompUSA and Best Buy, among others. Expanding the company's retail distribution was part of its key strategy for 2004, Gateway says.
The company says it will release details of the computers it will have on Circuit City's shelves when they become available in January.
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