Google Expands Gmail Access

Google opened up its Gmail Web mail service to a wider scope of users this week by randomly offering, for the first time, accounts to some visitors of the main Google.com page.

Until Monday, to get a Gmail account, a user had to be invited to the service by either Google or an existing Gmail user.

"We just started offering Gmail accounts to a randomly selected sample on Google," says Marissa Mayer, Google's director of consumer Web products. "It's a natural step to leverage the wider user base of Google.com to grow Gmail."

About one in 20 Google.com visitors are getting the Gmail account offer, Mayer says. "Based on the success of this one-in-20 scope, we'll be ramping it up over the next couple of weeks," she says.

Generating Buzz

Gmail, a free service, is still in a beta, or test, phase, but there has been much speculation about when it will be launched officially and opened up to Web users in general.

Gmail rocked the Web mail market when it was announced in April 2004 due to its then unprecedented 1GB inbox storage. Since then, Web mail providers large and small, including big players Microsoft and Yahoo, have reacted to Gmail by increasing significantly their inbox storage capacity.

Gmail also brought Google, in Mountain View, California, a good amount of controversy due to its inclusion of contextual text ads in the messages based on their content, which prompted privacy advocates to criticize the practice.

Google defended itself by saying that the ads are generated automatically with text-scanning technology and without human intervention.