Watch Out, Quark--Here Comes InDesign

Graphics designers and high-end publishers have long made QuarkXPress their page-layout application of choice. But Quark just got some serious competition. Adobe Systems' $699 InDesign (for Windows 95/98 and Mac) has two key advantages over its arch-rival program: It integrates seamlessly with Adobe's graphics applications (Photoshop, Illustrator, Acrobat, and so on) and third-party plug-ins. And its ability to convert files created for print publication into Web-ready HTML or PDF modes has no peer.

Strong points in our preproduction copy of InDesign included excellent navigational tools, the ability to perform multiple levels of "undo," and automatic saves after every keystroke rather than after a fixed number of minutes. For the most part, InDesign's layout tools match QuarkXPress's in range and precision (though the program lacks Quark's ability to convert line adjustments entered in inches to picas). And unlike Quark, Adobe has a reputation for good customer service.

To encourage QuarkXPress users to jump ship, InDesign offers a frames-based design; tools that mimic Quark's; and most QuarkXPress 4.0 keyboard shortcuts. Converting Quark-created documents to InDesign format is easy and nearly flawless, though some type inevitably reflows. Other drawbacks: InDesign has far fewer third-party plug-ins than Quark. And QuarkXPress 5 (expected within six months) may incorporate many of InDesign's innovations, particularly HTML/PDF friendliness. Still, InDesign could easily lure publishers not committed to Quark--as well as Quark veterans who publish both online and in print. A $299 promotion for Quark and Adobe upgraders who buy InDesign in 1999 should help.

SUMMARY

InDesign PRO: Professional publishing package integrates seamlessly with Adobe graphics apps; Web friendly. CON: Quark veterans may not want to deal with conversion issues. VALUE: Merits serious consideration from graphics pros. $699 ($299 for users of qualifying Adobe apps or QuarkXPress through 1999) Adobe Systems 800/562-3623 www.adobe.com