This Blog for Hire

Though David Ponce, editor of OhGizmo.com, has written two paid posts on his blog, he remains uncomfortable with this growing practice.
Photograph: Alain Sirois
Over the last six months, Ron DesGroseilliers has recommended more than 260 products on his two blogs--everything from travel sites and TV shows to laminate floors and lingerie.

The 47-year-old electronics engineer isn't a know-it-all with a short attention span. He's one of a growing legion of bloggers who get paid to write about products and services by PayPerPost, Review-Me, and similar Web sites.

The sites offer an easy way for bloggers to earn bucks and for marketers to build buzz. As traditional forms of advertising lose effectiveness, word-of-mouth services hope to fill the gap. But critics say such sites are "polluting" the blogosphere, sapping credibility from a medium where it's already in short supply.

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