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This Blog for Hire

Some bloggers pitch products for pay, often without telling their readers.

Though David Ponce, editor of OhGizmo.com, has written two paid posts on his blog, he remains uncomfortable with this growing practice.Photograph: Alain Sirois Over the last six months, Ron DesGroseilliers has recommended more than 260 products on his two blogs--everything from travel sites and TV shows to laminate floors and lingerie.

The 47-year-old electronics engineer isn't a know-it-all with a short attention span. He's one of a growing legion of bloggers who get paid to write about products and services by PayPerPost, Review-Me, and similar Web sites.

The sites offer an easy way for bloggers to earn bucks and for marketers to build buzz. As traditional forms of advertising lose effectiveness, word-of-mouth services hope to fill the gap. But critics say such sites are "polluting" the blogosphere, sapping credibility from a medium where it's already in short supply.

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