Quantcast
Subscribe to magazine

This Blog for Hire

Some bloggers pitch products for pay, often without telling their readers.

Dan Tynan

  • 0 Yes
  • 0 No

Though David Ponce, editor of OhGizmo.com, has written two paid posts on his blog, he remains uncomfortable with this growing practice.

Photograph: Alain Sirois
Over the last six months, Ron DesGroseilliers has recommended more than 260 products on his two blogs--everything from travel sites and TV shows to laminate floors and lingerie.

The 47-year-old electronics engineer isn't a know-it-all with a short attention span. He's one of a growing legion of bloggers who get paid to write about products and services by PayPerPost, Review-Me, and similar Web sites.

The sites offer an easy way for bloggers to earn bucks and for marketers to build buzz. As traditional forms of advertising lose effectiveness, word-of-mouth services hope to fill the gap. But critics say such sites are "polluting" the blogosphere, sapping credibility from a medium where it's already in short supply.

  • Recommend this story?
  • 0 Yes
    0 No

"This Blog for Hire" Comments

 

Featured APC Accessories

  • APC Back-UPS ES Safeguards your equipment from damaging surges and spikes that travel along your utility & data lines.
  • APC SurgeArrest Performance Highest level of protection for your professional computers, electronics and connected devices, as well as provides surge protection.

People who read this also read:

  • 15 Minutes to a Secure Business Get the Secure in 15 toolkit starting with the "15 Minutes Month-at-a-Glance" calendar. McAfee will send you additional tools and tricks to stay protected around the clock.
  • A Buyer's Guide to Data Protection Implementing data protection products and processes can be daunting. Make the right decisions by exploring what is available and what makes sense for your organization. Use this simple guide to evaluate different vendor offerings.

Sponsored Links