Quantcast
PCWorld.com is upgrading some back-end systems. Some site features, such as user registration, may be temporarily unavailable.
Subscribe to magazine

IPhone TV Commercial Debuts During Oscars

A heavy advertising blitz for Apple's iPhone started during last weekend's Academy Awards telecast.

Philip Michaels, Macworld

  • 0 Yes
  • 0 No

Apple began what figures to be a heavy advertising blitz for its iPhone Sunday night, with a 30-second spot that aired during ABC's telecast of the Academy Awards.

The ad began with a ringing rotary telephone and featured clips of assorted movie and television show characters answering the phone. In all clips from 31 different movies and TV shows were featured, with appearances by characters played Lucille Ball, Dustin Hoffman, Will Ferrell, and the animated Mr. Incredible from Pixar's The Incredibles.

A spinning iPhone follows the clips of characters answering the phone. "Hello," a full-screen caption reads. "Coming in June." At no point in the ad does Apple mention the iPhone by name.

The iPhone ad aired during the Oscar ceremony's first commercial break after the awards for art direction and scientific and technical achievements were presented.

Macworld
For more Macintosh computing news, visit Macworld. Story copyright © 2009 Mac Publishing LLC. All rights reserved.

  • Recommend this story?
  • 0 Yes
    0 No

"IPhone TV Commercial Debuts During Oscars" Comments

  • Great year-end deals
    for small business!

  • Get 24/7 live remote AT&T Tech Support 360* service along with select Lenovo* PCs (with Intel® Core™ 2 Duo processors) and save up to 200!

    Learn more

  • HP EliteBook* 6930p Notebook with Intel® vPro™ technology and a free HP Basic Docking Station - $641 instant savings!

    Learn more

  • *Other names and brands may be claimed as the property of others. ©2009 Intel Corporation. Intel, the Intel logo, vPro and Core trademarks of Intel Corporation in the United States and other countries. All rights reserved.

People who read this also read:

  • 15 Minutes to a Secure Business Get the Secure in 15 toolkit starting with the "15 Minutes Month-at-a-Glance" calendar. McAfee will send you additional tools and tricks to stay protected around the clock.
  • A Buyer's Guide to Data Protection Implementing data protection products and processes can be daunting. Make the right decisions by exploring what is available and what makes sense for your organization. Use this simple guide to evaluate different vendor offerings.

Sponsored Links