Quantcast
Subscribe to magazine

IPhone TV Commercial Debuts During Oscars

A heavy advertising blitz for Apple's iPhone started during last weekend's Academy Awards telecast.

Philip Michaels, Macworld

  • 0 Yes
  • 0 No

Apple began what figures to be a heavy advertising blitz for its iPhone Sunday night, with a 30-second spot that aired during ABC's telecast of the Academy Awards.

The ad began with a ringing rotary telephone and featured clips of assorted movie and television show characters answering the phone. In all clips from 31 different movies and TV shows were featured, with appearances by characters played Lucille Ball, Dustin Hoffman, Will Ferrell, and the animated Mr. Incredible from Pixar's The Incredibles.

A spinning iPhone follows the clips of characters answering the phone. "Hello," a full-screen caption reads. "Coming in June." At no point in the ad does Apple mention the iPhone by name.

The iPhone ad aired during the Oscar ceremony's first commercial break after the awards for art direction and scientific and technical achievements were presented.

Macworld
For more Macintosh computing news, visit Macworld. Story copyright © 2009 Mac Publishing LLC. All rights reserved.

  • Recommend this story?
  • 0 Yes
    0 No

"IPhone TV Commercial Debuts During Oscars" Comments

Print 65% more pages than with refilled inks. Trust Original HP Inks. Hit Print Reliably.

Featured APC Accessories For Your System
10% Off Entire Cart at Online Store

  • APC Back-UPS ES Safeguards your equipment from damaging surges and spikes that travel along your utility & data lines.
  • APC SurgeArrest Performance Highest level of protection for your professional computers, electronics and connected devices, as well as provides surge protection.

People who read this also read:

  • 2007 Microsoft Office Suites Comparison This paper compares and contrasts four suites of the 2007 Microsoft Office system: Microsoft Office Standard 2007, Microsoft Office Professional Plus 2007, Microsoft Office Enterprise 2007 and Microsoft Office Ultimate 2007. This paper is intended to help organizations understand the applications and capabilities offered, and to identify the suite that best fits their needs.
  • Windows Vista Migration: The Business Proposition It's not so much a matter of "if" but "when" for most organizations regarding migration to Windows Vista. Laying the groundwork now for this migration can yield higher ROI than waiting until later. This Computerworld Technology Briefing explains it all.

PC World's Marketplace