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E-Mail to Many Without Looking Like a Spammer

Scott Spanbauer

Create a Gmail Account

If your e-mail blast is too massive for a distribution-list workaround, consider creating a separate Gmail account just for group mailings. Not only does this allow you to create a more descriptive e-mail address ("GlenEllynSoccerParents@gmail.com", for example, versus "JoeSchmoe@gmail.com"), but Google's free Web-based e-mail service also lets you place up to 500 addresses in the To:, Cc:, and Bcc: fields combined. (In contrast, Yahoo Mail limits you to 100 addressees, with a maximum of 10 in the Bcc: field; and Windows Live Hotmail limits you to 100 messages per day.)

My Gmail account let me get around my ISP's limitations on e-mail addressees, but this solution is clunky. I keep my group's e-mail addresses in a separate database. Managing address changes, vacation stoppages, and other updates was hard enough, but copying and pasting several hundred addresses into the message every time I wanted to send an e-mail was more work than I bargained for.

Fortunately, the free Google Groups and Yahoo Groups services do this grunt work for you, sending out your missives to as many mailing-list members as you want, and giving list members the ability to update their own addresses and delivery options. All you do is send a message to the group's single e-mail distribution address. In addition to working as one-way e-mail distribution lists, both services let you turn the list into an online forum. But that's a topic for another column.

Privacy 101: The Etiquette of Blind Carbon Copies

Sending e-mail to hundreds of contacts via Gmail is easy--just paste the list of addresses into the message's To: field and click Send, right? Sure, but put on your flame-retardant reading glasses. Though your e-mail recipients may have given you their addresses, that doesn't mean they want them shared with everyone. Good manners dictates putting one address in the To: field (your own will do fine) and the rest in the Bcc: field. (Some e-mail programs and services may require an additional step to activate this field.) E-mail servers strip the Bcc: addresses out before forwarding the message, protecting recipients' privacy.

Send your questions and tips to nettips@spanbauer.com. We pay $50 for published items. Scott Spanbauer is a contributing editor for PC World.

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