Lenovo Makes India Marketing Services Hub
Lenovo Group Ltd. has moved worldwide marketing services such as creative development to a new hub it has established in Bangalore, India with marketing communications firm Ogilvy & Mather Worldwide Inc.
The new center offers these services to all of Lenovo's operations outside China, said Rahul Agarwal, vice president for marketing at Lenovo India, in a telephone interview on Tuesday. Agarwal heads the new operation.
The staff at the center, currently numbering about 70, has teams from both Lenovo and Ogilvy & Mather (O&M) working together. While the O&M staff focuses on the creative development, Lenovo staff at the center coordinate the work with Lenovo's country managers in various countries. The center has dedicated teams for each geography, Agarwal said.
Lenovo decided to establish this operation in India because of the availability of high quality marketing talent in India, Agarwal said. Expertise in consumer marketing is going to be particularly important as Lenovo gets into the consumer market, he added.
Lenovo announced in April that it is setting up a consumer division to replicate worldwide its success in the Chinese consumer market.