Salesforce.com's New Small-Business Service

Automate Visitor Tracking

To make full use of the AdWords feature, you need to add a new Web-to-Lead inquiry form to your site to collect information from visitors, such as name and contact details. In addition, you must insert a bit of JavaScript tracking code into each page of your site. Salesforce Group Edition generates code for both new elements that you can copy and paste into your Web editing application.

You must also enter your Google AdWords Customer ID and password into Salesforce Group Edition. If need be, you can create an AdWords account from within Salesforce.

Group Edition: Right for You?

If you don't require sophisticated lead tracking or AdWords integration, a simple online CRM service such as Highrise may suit you better.

Also, Salesforce Group Edition lacks features available in Salesforce.com's more expensive products--and unlike NetSuite, which offers a complete end-to-end online business management service, Group Edition concentrates on CRM. For example, you must enter the amount of a sale manually; the service doesn't automatically generate a sales invoice. You can, however, enable integration with third-party accounting apps that do include invoicing, such as QuickBooks, via one of the add-on services available at Salesforce AppExchange.

Salesforce Group Edition costs $600 per year for five users. A free seven-day trial is available, and you may be eligible for a $50 AdWords credit if you establish a new Google AdWords account via Salesforce. Normal Google AdWords advertising charges apply.