Quantcast
Subscribe to magazine

Google Delivers Ad-Supported Video Clips

Juan Carlos Perez, IDG News Service

  • 0 Yes
  • 0 No

Web publishers that participate in Google Inc.'s AdSense ad distribution network will now be able to make money by offering ad-supported video clips from Google's YouTube video sharing site.

(Read PCW Senior Reporter Tom Spring's blog on today's announcement: Will Google In-Video Ads Help or Hurt Web Video?)

For advertisers, the program opens their video-based ads for distribution across the AdSense network, instead of being limited to the YouTube site. Meanwhile, video producers get a chance to generate revenue from their clips.

The video clips will be delivered within "a customized, embedded player that's ad supported," Google announced on Tuesday.

Not all YouTube videos are fodder for the program. Google is working with specific video producers that have agreed to participate, including TV Guide Broadband, Expert Village and Ford Models, the company said.

Google will deliver ads that are related to both the content of the clip and of the Web site. Ads will appear as banners on top of the video window, as well as in text format on the bottom of the clip.

Google will share revenue from the ads with the video owners and with the site publishers. The ads are available now in the U.S. for English-language Web sites.

  • Recommend this story?
  • 0 Yes
    0 No

"Google Delivers Ad-Supported Video Clips" Comments

Print 65% more pages than with refilled inks. Trust Original HP Inks. Hit Print Reliably.

Featured APC Accessories For Your System
10% Off Entire Cart at Online Store

  • APC Back-UPS ES Safeguards your equipment from damaging surges and spikes that travel along your utility & data lines.
  • APC SurgeArrest Performance Highest level of protection for your professional computers, electronics and connected devices, as well as provides surge protection.

People who read this also read:

  • 2007 Microsoft Office Suites Comparison This paper compares and contrasts four suites of the 2007 Microsoft Office system: Microsoft Office Standard 2007, Microsoft Office Professional Plus 2007, Microsoft Office Enterprise 2007 and Microsoft Office Ultimate 2007. This paper is intended to help organizations understand the applications and capabilities offered, and to identify the suite that best fits their needs.
  • Windows Vista Migration: The Business Proposition It's not so much a matter of "if" but "when" for most organizations regarding migration to Windows Vista. Laying the groundwork now for this migration can yield higher ROI than waiting until later. This Computerworld Technology Briefing explains it all.

PC World's Marketplace