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Google Delivers Ad-Supported Video Clips

Juan Carlos Perez, IDG News Service

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Web publishers that participate in Google Inc.'s AdSense ad distribution network will now be able to make money by offering ad-supported video clips from Google's YouTube video sharing site.

(Read PCW Senior Reporter Tom Spring's blog on today's announcement: Will Google In-Video Ads Help or Hurt Web Video?)

For advertisers, the program opens their video-based ads for distribution across the AdSense network, instead of being limited to the YouTube site. Meanwhile, video producers get a chance to generate revenue from their clips.

The video clips will be delivered within "a customized, embedded player that's ad supported," Google announced on Tuesday.

Not all YouTube videos are fodder for the program. Google is working with specific video producers that have agreed to participate, including TV Guide Broadband, Expert Village and Ford Models, the company said.

Google will deliver ads that are related to both the content of the clip and of the Web site. Ads will appear as banners on top of the video window, as well as in text format on the bottom of the clip.

Google will share revenue from the ads with the video owners and with the site publishers. The ads are available now in the U.S. for English-language Web sites.

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