What Can You Do?
For the online-ad weary, there is both good news and bad news.
The bad news: If you don't like these ads, tough luck. Market observers say that today's browser-based advertising technology is as creative as it is annoying. This breed of online ad technology is so tightly fused with browsers and Web sites that it's extremely difficult to block.
The good news is that ad-blocking technology also continues to advance--although not nearly at the breakneck speed that ads do. If you want to learn more about additional defensive weapons, my colleague Steve Bass outlines a few of the latest and greatest tools in "15 Ways to Block Annoying Ads and Pop-Ups."