In late 1983, industry experts forecast a major clash of computer titans in the coming year. No, it wasn't a showdown between the Macintosh and the IBM PC--it was a supposed face-off between their little siblings, the compact Apple IIc and the ungainly IBM PCjr. Both machines were meant for consumers, and the child's-bedroom scene in this Apple IIc ad merely hints at the struggle to win the hearts and minds of the high-end home computer market. Ultimately, the IIc flourished, while IBM had to put the PCjr out of its misery within the year.
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A Very Vintage Tech Christmas
In these nostalgic 1980s ads, home computers, floppy disks, and even robots bring the whole family together.
Battle for the Home, Part I
The American Dream, Heathkit Style
A Cup of Hot CoCo
Battle for the Home, Part I
Battle for the Home, Part II
The Land Before Hard Drives
Attack of the Clones
A TRS-80 Under the Tree
Trading Brains
Putting the Fun in Dow Jones
Welcome Home, Robot Overlords
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