In the mid- to late-1980s, Video Technology marketed a line of Apple II clones aimed at consumers who found Apple's genuine hardware too expensive. The Laser 128 was a respectable, surprisingly capable knock-off of the all-in-one Apple IIc. This ad, positioned for the home computer buyer, used the popular "role reversal" idea (we'll see another example soon), in which the child wants to get work done but the parent wants to play games. Ads like these highlight the home computer's importance as a game or entertainment machine, a role that still proves crucial in introducing the personal computer to the average person.
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A Very Vintage Tech Christmas
In these nostalgic 1980s ads, home computers, floppy disks, and even robots bring the whole family together.
Attack of the Clones
The American Dream, Heathkit Style
A Cup of Hot CoCo
Battle for the Home, Part I
Battle for the Home, Part II
The Land Before Hard Drives
Attack of the Clones
A TRS-80 Under the Tree
Trading Brains
Putting the Fun in Dow Jones
Welcome Home, Robot Overlords
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