At least, that's what analyst firm Pacific Crest Securities believes is going to happen. The firm reasons the industry will experience peak sales in 2010, and the two companies will release new hardware to capitalize on technologies and services that will be available at the time.
"We believe that peak industry sales will occur in 2010, given that Microsoft will likely introduce its next console that year and Nintendo will likely launch before then," said Evan Wilson in an article at U.K. news service GameIndustry.biz.
From the start, Sony has always said the PlayStation 3 will have a ten year life cycle.
The Pacific Crest Securities analyst added that the Nintendo DS and Sony's PSP will reach the end of their life cycles at the same time as their console cousins, and would also be replaced by new hardware.
Wilson is the same analyst who made news late last year when he revealed that insider sources at Nintendo had confirmed a DS redesign was already complete. That prediction has yet to pan out.
This story, "New Xbox, Wii Hardware Expected in 2010" was originally published by GamePro.