BSA Study Shows Software Piracy Declining in Many Countries
How The Study Was Conducted
Market research company IDC conducted the study on behalf of the BSA, an international association that represents software vendors and their hardware partners, and pursues companies that use pirated software. The BSA's "Report Software Piracy Now" campaign, which promises up to US$1 million reward for "qualifying reports," is one way in which it goes after corporate offenders. (See "BSA Ups Reward for Turning in Software Pirates to $1 Million" for more on the BSA's mission.)
PC Software Piracy on the Rise
Now, for what software makers don't want to hear: "However, because the worldwide PC market grew fastest in high-piracy countries," states the report, "the worldwide PC software piracy rate increased by three percentage points to 38 percent in 2007." (The median piracy rate is 61 percent.) Countries such as Armenia (93 percent piracy rate), Bangladesh (92 percent), and Azerbaijan (92 percent) led the way in software pirating.
By the end of 2007, there were more than 1 billion PCs installed around the globe, the report notes. Nearly half of them have pirated software running on them.
"We are making much-needed progress in the battle against PC software piracy, and that's good news for governments, end users, businesses, and the industry," said BSA President and CEO Robert Holleyman, in a press release. "The battleground is now shifting, however, to emerging markets where many of our collective challenges remain."
How Much Does Piracy Actually Cost Software Vendors?
For this study, the BSA relied heavily on IDC's "deep and broad information base from which to assess the market and estimate the rate of PC software piracy around the world," notes the report. (IDC and CIO.com share the same parent company, IDG.)
IDC relied on proprietary statistics for software and hardware shipments gathered through surveys of vendors, users and the software sales channels; it also enlisted IDC analysts in more than 60 countries to review local market conditions. "Losses to the industry from piracy were calculated using the known size of the legitimate software market in a country or region and using the piracy rate to derive the retail value of software that was not paid for," according to the study.
The "retail" value of software that came bundled with a PC, the study notes, was considered to be the share of the retail price of the system attributable to software. (Software that was legitimately free, such as shareware or some open-source software, was not considered pirated.)
In total, according to the IDC's calculations, dollar losses from piracy rose by $8 billion from 2006 to 2007, which was a 20 percent increase, and now stands at nearly $48 billion. That "losses" number, in particular, has been controversial over the years. "For many years, BSA has equated the value of pirated software to industry 'losses,'" notes the report. "This has led to questions as to whether these losses are real."
In a February 2008 post, Dave Taylor, an industry watcher, online strategist and blogger, takes issue with how the BSA calculates its losses. Taylor's fundamental problem is that the BSA "cannot assume that every illegal copy of software would have been otherwise purchased," he writes. "That's a complete fallacy and distortion of the situation and does a disservice to the companies that are represented by the Alliance."
This year's BSA report states that "while not every piece of pirated software would be purchased if piracy rates were to go down-some will be substituted, some not used-lower piracy rates yield more economic activity that stimulates more software production and purchases."
The BSA states that IDC has "confirmed this by analyzing the ratio of software spending to hardware spending for the countries in the study and finds that, as expected, there is a high correlation between piracy rates and that ratio," the report states. "The higher the piracy rate, the lower the ratio of software spending to hardware spending. Given the definition of piracy, that would seem obvious."
What Has Changed and What Hasn't
Even with the billions of dollars in estimated losses for the software industry, the report does reveal that some anti-piracy efforts are working. "This study shows that government and industry anti-piracy efforts are working in many countries, however, their attention will increasingly turn to combating piracy in emerging economies," notes John Gantz, chief research officer at IDC, in the BSA press announcement.
The study found that a couple of market factors were contributing to an increase in the piracy rates. First were the market dynamics in the PC segment, where the fastest growth is in the consumer and small business sectors. "These are the hardest sectors in which to lower piracy," the report notes. Second was expanded Internet and broadband access. "With approximately 700 million people expected to go online for the first time between 2008 to 2012, 76 percent of them will be in emerging markets," the report states. "Access to pirated software will continue to shift from the streets to the Internet."
On the other side, the study found that several market factors were actually helping to decrease piracy rates. First was the increasing prevalence of globalization among countries in emerging markets. Second was the growth in technical protection measures (such as digital rights management, or DRM) that software developers are building into their products. And third was the rise in new software distribution models such as software-as-a-service.
"Experience has shown that the 'blueprint' for reducing software piracy includes education, smart government policies, effective enforcement and legalization programs," the BSA's Holleyman said in the press announcement. "In short, we know what works, and we're going in the right direction through collaboration with governments. That said, it is important for BSA and its members to expand our campaigns and outreach, and government support and involvement is critical."