Lotus 1-2-3 vs. Microsoft Office Excel
What's So Great About Lotus 1-2-3?
Photograph: Courtesy of RetroSoftwareThough not the first spreadsheet program written for IBM's fledgling PC, Lotus 1-2-3 was the first great one, thanks to its speed, integrated functions, lack of bugs, and support for opening large spreadsheets in expanded memory. Though other spreadsheet programs written for MS-DOS matched and even improved on 1-2-3's features, none overtook it in popularity. In the late 1980s, though, Microsoft fielded an upstart spreadsheet called Excel for its Windows graphical interface. Lotus waited too long to release a Windows-based competitor (betting instead on IBM OS/2). By the time Windows 3.0 prompted a boom in Windows use, 1-2-3 had lost its lead. Rumors of 1-2-3's demise are premature, however; IBM still sells it as part of its Lotus SmartSuite office suite.
What's So Great About Excel?
If 1-2-3 was so great, how did a newcomer manage to usurp its position in just a few years? By the time Microsoft ported its Macintosh-based spreadsheet to the PC in 1987, most spreadsheets offered all the extra goodies that a number cruncher could want, including built-in formulas, macro languages, and database features. But Excel offered a couple of things that its competitors lacked: pull-down menus and WYSIWYG formatting that made it dramatically easier to use. Excel's time may be up, though: Today Microsoft's Office Live (which includes an Excel component) falls short of free Web-hosted applications such as Google Docs & Spreadsheets and Zoho Office.
Amazon.com vs. Your Local Bookstore
What's So Great About Amazon?
On some level, you just want stuff. Never mind supporting local merchants, paying your fair share of sales tax, or even seeing something before buying it. Amazon gets that. The mother of all online stores has a huge array of stuff for sale, including used books, used CDs, and other collectibles sold through partner vendors (all the people who used to own used-book and -record stores in your town). The biggest downside to an Amazon transaction is guilt, because every order arrives in a dead-tree cardboard box stowed aboard a carbon-spewing delivery truck.
What's So Great About Your Local Bookstore?
My local bookstore is awesome. I love the library-like ambience, and occasionally I even buy something, especially if Christmas or someone's birthday is looming. Besides selling books, the store has an excellent selection of reading glasses and gourmet chocolates for immediate purchase (and gratification). The friendly staff members sometimes make great recommendations for reading that I would never think of. And I often discover interesting books by using my eyes as a kind of analog browser and the store shelves as a rudimentary site contents listing. Bonus: To go to my local bookstore, I have to leave my computer, if only for a few minutes. There are drawbacks, of course. Inevitably a local bookstore like mine has far fewer books to choose from than Amazon or a site like ABEBooks.com; and on top of that, I am obliged by societal mores to get dressed and brush my teeth before hopping into my carbon-spewing automobile to go shopping.
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