The 10 Most Annoying Habits of Technology Companies

Software That Nags You to Buy or Upgrade

The problem: Talk about irony--McAfee Internet Security and similar applications aim to simplify your life by protecting your PC, but they annoy the heck out of you in the process. They never stop nagging you to upgrade to a bigger, better version or to renew your subscription (even though it doesn't expire for another six months). It's like dealing with a pesky little kid who's always demanding your attention.

Larry Campbell, a retired Air Force captain from Fairview Heights, Illinois, recently found himself nagged to distraction by software maker McAfee. Though his antivirus utility's subscription wasn't due to expire until May of this year, the company started campaigning for a renewal last October, sending no fewer than eight e-mail alerts--enough to prompt his decision: "I am not renewing," he says, "but will switch to another company in May."

If such nonstop nagging can actually drive customers away, why do companies do it? McAfee's explanation was about what you'd expect. "McAfee sends promotional offers to subscribers that feature discounts on the current product they have subscribed to and/or discounts on suites that offer additional levels of protection," said a company rep. "We want consumers to remain protected and not experience any lapses in protection." The rep went on to note that customers can easily opt out of such offers by unsubscribing. She also apologized for annoying Campbell with all the e-mail.

The fix: Unfortunately, nagging seems to be a part of modern computing. Any company that has taken your money once will work hard to take more of it. You can always try freeware alternatives--Avast 4 Home Edition and Avira AntiVir Personal offer robust virus protection, for instance--but don't be surprised if you get nagged to buy their commercial counterparts.