Two of the most important ways the Democratic National Convention Committee hopes to achieve its goals are through high-definition, gavel-to-gavel streaming video and through a "state blogger corps" that will sit on the convention floor with the individual respective delegations. Plans also call for video available via the convention's YouTube channel.
"In the political space, those are certainly considered to be cool things to have right now," said Julie Barko Germany, director of the Institute for Politics, Democracy and the Internet at George Washington University's graduate school of political management.
Barko Germany said they are also new ways for a political convention to use technology. "The political world is in love with video on the Internet" to craft messages, mobilize a base of support and perhaps even demystify what's largely a political insider's event, she said. Independent bloggers play into the "fascination with being more open and bringing voters in," despite any potential fears by convention organizers of losing control, she added. (Also read The Web 2.0 Campaign for the White House.)
Selecting and credentialing bloggers, from a pool of more than 400 applications, to represent each of the 50 states and U.S. territories may be a fresh concept, but the technology is not. The DNCC simply needs to provide cables for high-speed Internet access to enable each blogger to post from the convention floor. Plus, its demconvention.com[link] site will display the external links to the blogs and provide a mechanism for visitors to sign up for RSS feeds. Beyond that, the bloggers largely will be on their own.