Quantcast
PCWorld.com is upgrading some back-end systems. Some site features, such as user registration, may be temporarily unavailable.

Report: Yahoo-Google Partnership Under DOJ Scrutiny

Jeremy Kirk, IDG News Service

  • 0 Yes
  • 0 No

The U.S. Department of Justice (DOJ) has opened a formal antitrust investigation into the advertising partnership between Yahoo and Google, the Washington Post reported Wednesday.

On June 12, Yahoo said it would run advertisements supplied by Google alongside search query results, a four-year deal estimated to bring Yahoo up to $800 million in revenue a year.

"We are continuing to have cooperative discussions with the Department of Justice about this arrangement," Google said in a statement. "We are confident that the arrangement is beneficial to competition, but we are not going to discuss the details of the process."

Yahoo did not have a comment.

The deal with Google, which already dominates text-based search advertising, was widely characterized as a move by Yahoo to deflect Microsoft's acquisition attempts.

In April, Yahoo and Google informed the DOJ of a planned two-week test of the advertising program, which was limited to U.S. traffic on yahoo.com and comprised no more than 3 percent of total search queries.

After reaching a larger agreement last month, the two companies said they would delay implementing the program for three and a half months pending a voluntary review by the DOJ, the Post reported. But the newspaper characterized the DOJ as now undertaking a formal investigation of the deal.

  • Recommend this story?
  • 0 Yes
    0 No

"Report: Yahoo-Google Partnership Under DOJ Scrutiny" Comments

 

Featured APC Accessories

  • APC Back-UPS ES Safeguards your equipment from damaging surges and spikes that travel along your utility & data lines.
  • APC SurgeArrest Performance Highest level of protection for your professional computers, electronics and connected devices, as well as provides surge protection.

People who read this also read:

Sponsored Links