Philips Promises Better Black Levels With Latest LCD TV

Philips has introduced a technology called LED LUX, which promises black levels that rival the best plasma sets, at the IFA electronics show on Thursday.

The LED LUX uses 1,152 LEDs (light emitting diodes) that are divided into 128 segments that can be individually controlled, so even if an image contains dark and bright parts, blacks can still be correctly reproduced.

The first TV to take advantage of the technology is Philips' LED Backlighting LCD TV, the 42PFL9803. It measures 42 inches (106 centimeters) and costs €3,000 (US$4,400). It's currently slated for availability in Europe, with plans for Asia and the North American markets yet to be determined.

Besides LED LUX it also features 2 millisecond response time and Ambilight, which creates light effects around the TV that correspond to the video content, and makes the viewing experience more immersive, according to Philips.

The LED Backlighting TV wasn't the only new set introduced by Philips at IFA. The company also introduced the next generation Aurea sets, which are now available in 37 and 42-inches. Both will start shipping next month and cost €3,200 and €3,700, respectively.

Philips also introduced a 42-inch Essence TV, which at its thinnest point measures 38 millimeters, and has a 22 millimeter bezel in brushed aluminium. It costs €2,500, and will also ship in September.

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