Apple iPhone 3G Ad: Brouhaha Is Bogus
The moaners objected to the fact that the ad showed pages loading rather quickly... ok, "really fast".
What do these people expect -- Apple to air a two-minute advert where the iPhone is shown laboriously loading a range of average web pages?
Do these crazies also complain when actors in telly ads brew a cup of steaming coffee in about 5 seconds flat before they fall into some unbelievably unfunny comic situation? Surely no kettle on Earth could boil that fast.
Or what about the ads where a fat man and his lazy son clean an entire kitchen in about 3 seconds, with Flash or whatever? Other commercials regularly show a disgusting plate go in a dishwasher, only for it to be plucked out 5 seconds later glistening like a polished diamond in a mirror factory.
Please tell us, ASA, how these blatant, appalling lies are allowed to brainwash the gullible, while a 30-second Apple iPhone ad has to adhere to the strict laws of time?