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Adobe Rules in Web Video

Subatra Suppiah, MIS Asia

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flash, adobe, video, web video, research,

Artwork: Chip Taylor
Eighty-one per cent of worldwide online videos are viewed using Adobe Flash technology, making it the number one format for video on the Web. This is according to the independent research firm comScore.

Adobe Flash Player software is already installed on 98 per cent of Internet-connected desktops and a growing number of mobile devices. The company has just released two key components of the Adobe Flash Platform.

New offerings

These are Media Interactive Server 3.5 software and Adobe Flash Media Streaming Server 3.5 software. Adobe Flash Platform delivers interactive content, applications, and video on the Web.

The new servers include new media delivery options, such as: dynamic streaming, enhanced H.264 video and High Efficiency AAC (HE-AAC) audio support, plus the ability to pause and seek within a live stream.

These innovations improve the quality of video delivered over the Web and offer richer interactive experiences for users, the company said.

The new versions advance the company's leadership in rich media and open significant new opportunities for content owners delivering interactive and social media applications, Adobe claims.

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