Green Tech Should Weather Downturn

Organizations may be tightening their belts in these tough economic times, but green IT's global momentum shows no sign of slowing, according to a recently released report for Forrester titled "Market Overview: A Slowing Economy Won't Slow Down Corporate Green IT Initiatives."

"[R]esponding companies that are changing the pace of their green IT activities in response to the economic outlook, those going faster outnumber those slowing down by 2 to 1. So the central value of green IT programs -- greener IT also means saving money -- is taking hold among corporate IT practitioners," says the report.

Among the findings in the survey of more than 1,500 IT global operations and architectures, green IT actions plans are steadily gaining traction, the report says. "Companies are consolidating and documenting their steps to improve the sustainability of IT infrastructure, developing comprehensive action plans that detail the goals, priorities, and activities that the company will undertake."

All told, 52 percent of the respondents said they were either implementing or creating a green IT action plan, up 7 percent from a survey conducted six months prior.

The No. 1 motivator for green IT initiatives, according to the report, is "reducing energy-related operating expenses," particularly in the United States. "European and Asian (and Canadian) companies more frequently cite expected outcomes relating to corporate positioning," the report says.

Another interesting nugget: 59 percent of the respondents said their organizations have adopted green procurement criteria, up from 50 percent six months ago. That means, of course, that more companies are looking for green features in the products they purchase, which in turn could drive vendors to provide more energy-efficient, eco-friendly wares.

The Forrester report "Market Overview: A Slowing Economy Won't Slow Down Corporate Green IT Initiatives" is available for $279.

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