Searches For Ebooks Up By 100 Percent

Electronic books (ebooks) are becoming more and more popular with Brits, says Hitwise.

Research by the company, which monitors trends on the Web, revealed that searches for the digital devices such as the Sony Reader and the Amazon Kindle, which allow users to read books in an electronic format, have increased by 100 percent since January last year.

The Sony Reader was the most-searched eBook, closely followed by Amazon's Kindle, which is not currently available in the UK, the Iliad and the Cybook.

Hitwise research director Robin Goad: "Searches have followed similar patterns in the US and UK. Interest has been building since September 2008 and there were peaks in November and December in the build-up to Christmas".

Goad also revealed that UK ebook users were keen to get their hands on free files to use on the devices.

"As you would expect, eBook searches are always on the look out for free stuff and the second-most popular search including the term 'ebooks' is 'free ebooks'."

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