Apple Netbook? Never, No Way, No How!

There is nothing, I repeat nothing to the rumor that Apple is going to release a netbook. There may be a tablet-sized iPhone/iTouch, but that's an entirely different kettle of fish.

Why not? First, there's no proof what-so-ever that Apple is planning any kind of netbook. Yes, I know you read a story somewhere saying that it was on its way. You know what? Every last, lousy one of those so-called news stories trace back to one (1) story in the Taiwanese Chinese-language newspaper, Commercial Times .

You know what that story actually says? The DigiTimes' English translation, reads, "Wintek [a display panel vendor] revealed that it is currently working with Apple to develop some new products, but it said it does not know what applications the new products are for. Wintek added that no shipment schedule has been worked out yet, but shipments are likely to begin in the second half of the year."

That's it. Everything else, and I mean everything, has been spinning off this solitary story. And, this doesn't even directly hint that Apple is working on a netbook.

Here's my other reason why there will be no Apple netbook. Apple has no -- none, nada -- interest in making low-end, inexpensive computers. They never have. They never will.

So long as Steve Jobs has a pulse, Apple will make the computer equivalent of Rolls-Royce cars. Apple doesn't want to make VW Bugs.

Any story comparing PCs and Macs that talk about costs, always make the point that you get more hardware horsepower from a PC vendor. What you don't get though is the Apple look and feel.

Compare any laptop, for example, to Apple's new MacBook Pro to a Lenovo ThinkPad Or, Dell's Ubuntu-powered Mini 9 to the far more expensive MacBook Air. Which laptops here are more attractive? Which ones do you lust after? If you're honest, it's the Apple hardware.

Yes, Apple sales are down, but, then everyone's sales are down. And, as NPD Group analyst Stephen Baker pointed out about Apple's sales, "The higher-end stuff seems to be holding up better."

To quote Jobs, from the last time there was a rumor-storm about Apple netbooks, ""We choose to be in certain segments of the market, and we choose not to be in certain segments of the market." Jobs continued. "We don't know how to make a $500 computer that's not a piece of junk, and our DNA will not let us ship that."

Here's what really going to happen in netbooks. Microsoft will hurry out Windows 7 to netbook vendors by September to stem the company's financial bleeding, and Google is going to hack Microsoft down by announcing Android Linux netbook deals at the same time Microsoft releases 7. And, Apple? Apple will introduce a $799 iTouch tablet with 64GBs of SSD (solid state drive) in time for the holidays.

This story, "Apple Netbook? Never, No Way, No How!" was originally published by Computerworld.

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