Apple Leads, Dell Lags in Customer Satisfaction
Market research firm Forrester on Friday released a report measuring customer's overall satisfaction with their computer manufacturer. Apple not only topped the list, they blew away the competition.
Apple's overall customer satisfaction rating was at 80 percent, 14 points above the closest competitor, Gateway, who came in at 66 percent. HP and Compaq were pretty close with a 64 percent and 63 percent customer satisfaction rating, respectively.
Dell brought up the rear of the pack with a satisfaction rating of 58 percent.
The rating was based on three categories: Useful, Easy to Use and Enjoyable. Apple dominated in each category scoring 82 percent (Useful), 86 percent (Easy to Use), and 72 percent (Enjoyable).
Each of the other company's mentioned in the survey received at least one score in the 50 percent range. Dell holds the distinction as the only company to get a mark below 50 percent, scoring a 47 percent in the Enjoyable category.
Forrester compiled the data from over 4,500 consumer surveys.