Microsoft has applied for a trademark for the name Sift for "operating system software for mobile phones; computer search engine software; computer programs for searching email, text messages, address and contact information."
The company's spokespeople have evaded questions from both me and from PaidContent writer Joseph Tartakoff. Nevertheless, the trademark application suggests that Windows phone users will soon be offered a Sift function.
Tartakoff also reported that Microsoft has dropped the term "Windows Mobile" in favor of the more generic "Windows phone." Indeed, the most recent press releases relating to Windows Mobile avoid using the term in the headlines, but it's not clear if the product line will be rebranded.
Ad Choices