Developers Must Clear 3.0 Hurdle to Join iPhone App Store

Last night, along with the iPhone OS 3 Beta 5 update, Apple told developers that new iPhone apps would be tested to work properly on the new iPhone OS 3.0. If they don't work with the new software, they wouldn't be accepted into the App Store.

What's interesting is that Apple's upcoming 3.0 version of the OS contains Parental Controls. Parents can now choose between several age groups: 4+, 9+, 12+ and 17+. There is also the option to turn application restrictions off entirely.

This means that Apple's already beleaguered Apps approvers are going to have to sift through the already thousands of applications to rate them based on how mature they think they are.

It also means that Apple won't have to come down so hard on Applications like the Nine Inch Nails app that recently got rejected because of song lyrics. It can just classify it as a 17+ App.

The news also brings into question whether or not Apple will be allowing adult orientated content into the App Store. While there is probably a huge market for this type of app, it wouldn't necessarily be worth the hit to Apple's wholesome brand. Nonetheless, I do expect to see more violent games and books with a lot of potty mouth language to fill up the 17+ section.

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