Marketing Experts Don't 'Get' Twitter
Despite their confidence in social media 65.6 percent marketing pros said they didn't know how to use it for marketing.
Facebook (72.8%), Twitter (42.4%) and LinkedIn (40.2%) are the most popular social networking sites that marketers actually use - followed by YouTUbe (28.3%), Flickr (14.1%), MySpace (10.9%), Bebo (3.3%) and Plaxo (1.1%).
Around half said their IT departments blocked access such sites, however -- stopping them from monitoring what's happening with their brands.
Joanna Randall, head of PR at McCann Erickson, said, "This study highlights that some of the UK's major businesses are ignoring social media channels -- but they do so at their peril. Word of mouth is now more powerful than ever -- opinions can be shared with a global audience at the click of a button.
"We all have the ability to influence, both positively and negatively, and therefore as marketing professionals we should be considering how best to harness the power of social media."