Pope Expands Social Media Campaign

Vatican City launched a new Web site today, along with iPhone and Facebook apps designed to help believers connect with His Holiness. This isn't the Pope's first foray into the world of social media -- he's had his own YouTube channel for months.

Pope2u.net is a pretty snazzy site. Visitors can download the Pope's messages and speeches directly to an iPhone, watch videos, and send virtual postcards to others via the Facebook app. The site even has a wiki so believers can "read the message in a new way, interactive and hypertext, through a platform built in the WIKI style."

Reaching out to his flock with social media tools is a good move on the Pope's part. Church attendance has been steadily declining and religious leaders are doing just about anything they can think of to encourage people to come back to the fold -- including Tweeting during sermons.

I thought I was hot stuff when I connected with Scoble (along with 3 billion other people), but imagine having the Pope on your Facebook friend list. Wonder how long until he's on Twitter?

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