Eye-Fi 4GB Wireless SD Card Offers Raw Image Support

Eye-Fi on Wednesday introduced the Eye-Fi Pro, a new SDHC memory card for digital cameras. Like Eye-Fi's other offerings, the Pro card lets users upload images over Wi-Fi without using a Mac or PC; the Pro version also adds raw image support. It's priced at $149.

The Eye-Fi Pro works with cameras that use SDHC memory cards. It has its own Wi-Fi connection built in, and can connect directly to a Wi-Fi-equipped computer using ad-hoc mode (no router or Internet connection is required).

The Eye-Fi Pro can also connect the camera directly to the Web, so users can upload photos without having to tether the camera using a USB cable or remove the Eye-Fi card. The Eye-Fi Pro works with more than two dozen photo and video sharing sites.

The Eye-Fi Pro supports digital camera raw file formats -- the "digital negative" image that presents users with the highest-quality image, free of compression artifacts. It also works with jpeg files.

Selective Transfer is another new feature introduced today -- not only for the Eye-Fi Pro, but for all Eye-Fi card users, through the Eye-Fi Manager software. This provides more control over which photos and videos are uploaded.