Amazon Looks to Spread Kindle's Influence

Hoping to create a more immersive and sustainable business model, Amazon may soon allow its Kindle e-book reader to adopt other eBook encryption formats. The company also will allow Kindle e-books to be read on devices other than the Kindle and the iPhone.

Speaking at Wired Magazine's Disruptive by Design Conference, Amazon CEO Jeff Bezos said, "We will make Kindle books, at the same $9.99 price point, available on the iPhone, and other mobile devices and other computing devices." He also implied that Kindle readers would support other formats, though he did not elaborate on this statement.

Opening up the Kindle to other formats has the potential of making the device as ubiquitous as Apple's iPod in the e-book reader business. With its name recognition, the Kindle can easily attract outside companies to populate its reader with books and further add to its 300,000-strong library. This, of course, is good for consumers, who will then be able to shop elsewhere for titles currently unavailable in the Kindle store.

This news comes right after Google decided it would enter the e-book business. Picture the wealth of digitized books at Google's disposal. Now imagine those as being able to be read on the Kindle. Why would anyone choose a different device? This definitely changes the game -- rather than Google and Amazon going head-to-head in a battle to create the most extensive e-book library, the two companies may pair in the future, generating an almost unstoppable force.

Similarly, opening the Kindle Store to other devices allows consumers the ability to pick and choose which e-book reader works best for them, in case the Kindle doesn't strike their fancy.

If all of Bezos' plans come to fruition, Amazon stands to revolutionize the e-book industry and create a monster out of the Kindle. That Amazon's plans are also beneficial for consumers sweetens the deal.

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