It's Phone Friday in the United Kingdom, as two 3G touchscreen smartphones from the most searched-for mobile phone brands in the UK -- Apple and Nokia -- go head to head in a blaze of hype and frantic sales activity.
Approximately 1 in every 4 mobile phone searches was for one variation of the Apple iPhone or another -- a doubling of the previous week's volume.
The Nokia N97 was the second most popular phone with 3.6 percent of mobile phone searches, followed by the Nokia 5800 with 2.6 percent.
Most searched-for phones
Robin Goad, Hitwise Research Director, says that this list can be "slightly deceptive" as Apple hasn't given its iPhones as distinctive names as its competitors, and consequently the most popular Apple iPhone search term continues to be the generic 'iPhone'.
To remedy this Hitwise isolated all the terms relating just to the Apple iPhone 3G S and produced the following chart, which illustrates the volume of searches for the Nokia N97, Palm Pre, and those just relating to the new Apple iPhone.
The story starts off with the Nokia N97 receiving most traffic, followed by the new iPhone and then the Palm Pre.
The phones experienced slow but steady increase in searches during April and May, until the week ending May 30 when searches for the Nokia N97 picked up quicker than the new iPhone.
However, the surge in searches for the iPhone during the week ending June 13 meant that there were more than twice as many searches for the new iPhone than the N97, and eight times that for the Palm Pre.
Over 1,300 websites received traffic from the portfolio of new iPhone search terms last week, with the official Apple iPhone site, and the Apple UK site taking 16 percent of clicks from this portfolio.
The Telegraph and the Mirror show they were well optimised for the phone launch, sitting in the top ten websites receiving traffic (primarily from organic traffic), says Hitwise.
Specialist sites Product Reviews and Engadget also posted relevant content on the iPhone launch to be well optimised, making 8th and 9th spots respectively.
Carphone Warehouse paid for a significant 85 percent of its traffic, enabling the retailer to receive slightly more traffic than the O2 Shop, the only other official iPhone seller.
This story, "Apple IPhone 3G S Vs Nokia N97: The U.K. Perspective" was originally published by PC Advisor (UK).