So your company has started using Twitter. For the first few weeks, you spearheaded the task of updating it, replying to followers and monitoring things. Only the lucky few companies can hire someone to manage social media efforts full-time. Luckily, the Twitter ecosystem has seen a a variety of start-ups and developers build free, Web-based tools that allow businesses to manage their Twitter accounts. These tools can help you manage the success of your tweets, and monitor the community response.
We had one overriding piece of criteria for this slideshow: The app had to be fully Web-based. Web-based Twitter apps let your employees access the account (and its settings) from any machine, on any operating system, at any time.