Apple cut the price on its 8GB iPod touch Wednesday while boosting the performance and capacity of the other models of its touchscreen music player. Apple made the announcements during its Rock & Roll press event in San Francisco.
The 8GB iPod touch now costs $199, a $30 reduction from its old $229 price tag. Apple senior vice president of worldwide product marketing Phil Schiller noted a similar price cut to the iPod mini several years ago helped spike sales of that since-discontinued model, so it's clear Apple is hoping that a lower entry-level price for the touch helps spark new sales prior to the holiday shopping season.
Apple may not have much to worry about in that regard. According to figures unveiled by the company Wednesday, the company has sold 20 million iPod touch models, making it the fastest growing iPod model. With 30 million iPhones sold, 40 percent of the devices running the iPhone operating system are iPod touches.
In other changes to the touch line, Apple added a 64GB model, doubling the capacity of the touch. The 64GB iPod touch will sell for $399, the old price tag for the 32GB model. The 32GB iPod touch now costs $299.
Apple didn't just change the pricing and capacity for those higher-end models. According to Schiller, the 64GB and 32GB iPod touches are now 50-percent faster and feature support for Open GL|ES version 2.0, the cross-platform graphics API.
We'll have more details about the changes to the iPod touch line as they become available.
This story, "Apple Boosts IPod Touch Capacity, Cuts 8GB Price" was originally published by Macworld.