Mark our words: the Sony EyePet is going to be big. And when we say big, we mean BIG (think Hurley out of Lost and you're halfway there). Like Nintendogs and Tamagotchi before it, Sony’s latest EyeToy innovation appeals to anyone who has ever stared wistfully into a pet store window (i.e. - nearly everyone). In essence, it's a virtual pet that you interact and play with on screen. Spend a few minutes with the EyePet and you’ll feel an overwhelming desire to adopt one. It's just so wondrously, devastatingly adorable that it's impossible not to fall in love.
We managed to get some hands on time with the EyePet at Sony’s 'Secret Garden' media event at Sun Studios, Sydney. Despite being flanked by fully playable Uncharted 2 displays, the EyePet drew the biggest crowd. Never underestimate the power of 'cute'! Check out the rest of the slideshow to see the EyePet in action. (Just try to keep the delighted cooing sounds to a minimum).




















