Google Battles on With Bing, Announces Its Own Twitter Deal
Not to be left out of the party, Google announced today it has signed its own real-time search deal with Twitter.
Marissa Mayer, vice president of Search Products at Google, reported in a blog post today that Google has reached an agreement with Twitter to include the microblogging site's updates on its search results.
"We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months," wrote Mayer, who is scheduled to speak at the Web 2.0 Summit in San Francisco later today. "That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
The news comes directly on the heels of rival Microsoft's announcement earlier today that it had reached its own real-time search deal with both Twitter and social networking company Facebook. Google has not made any announcement about setting a deal with Facebook.
In nonexclusive deals with both Twitter and Facebook, Microsoft said the company will integrate the social networks' real-time status update feeds into its Bing search service.
A few weeks ago, reports surfaced that both Google and Microsoft have been wooing Twitter to sign a deal with the microblogging site.
While Google and Microsoft may have found a way to boost their real-time search efforts in the midst of their raging search war, the deals announced today mean that the popular social networks, which still have no business plans , have found a way to bring in some hefty paychecks.