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Verizon Answers AT&T Lawsuit with New Droid Ad

AT&T charges that the maps Verizon publishes could confuse consumers into thinking the white spaces on the map represent areas where AT&T lacks coverage.

Seth H. Weintraub, Computerworld

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AT&T is suing Verizon for their recent "There's a map for that" ad campaign. They complain that the maps that Verizon publishes could confuse people (even though they are clearly stating "3G Access") into thinking the white spaces on the map represent areas where AT&T doesn't have coverage. Here's the ad in question:

I'm no lawyer, but I think the complaint is pretty weak. This is just good advertising. Point out a weakness that potential customers care about and exploit it. AT&T should focus on fixing their own network, not suing people for pointing out how bad it is.

In other Verizon advertising news, they've got a new Droid ad out that is pretty cool. In this one, a squadron of Stealth Bombers drop some Droidage on unsuspecting rural Americans. via BGR

There's not much else to it than that, but I have a feeling that the same people who enjoy this ad will also enjoy this very techie-focused phone.

Computerworld
For more enterprise computing news, visit Computerworld. Story copyright © 2007 Computerworld Inc. All rights reserved.

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