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Guess Who's Hawking Internet Explorer Now?

Redmond makes a smart move, hiring country music fixture Dolly Parton to pitch IE8 and its Web Slices feature.

Harry McCracken, Technologizer

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Now, this is an IE ad that’s entertaining rather than repulsive – and probably a smart choice of an endorser of interest to the sort of folks who IE8 and its Web Slices feature will appeal to the most.

Kinda reminds me of when Microsoft dragged out Queen Latifah to pal around with Bill Gates at a Windows Media Center event and neither of them seemed to have a clue what she was doing there – except this time, Dolly seems to be in on the fun.


For more smart takes on technology, visit Technologizer.com. Story copyright © 2009, Technologizer. All rights reserved.

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