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Verizon Ads: Apple Strikes Back

Not one to take the "misfit toy" comparison lightly, Jobs & Co. produce some indirect responses to Verizon’s recent iPhone/AT&T attack ads.

Harry McCracken, Technologizer

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Nobody likes being compared to a misfit toy. So it’s not surprising that a couple of new iPhone ads feel like indirect responses to Verizon’s recent iPhone/AT&T attack ads (here they are in a John Paczkowski post at All Things Digital).

Unlike Verizon and AT&T’s own salvos so far, Apple’s are snark-free. (I’m not sure if there’s any secret explanation, but Apple’s Mac ads are about 90% snark and its iPhone ones are relentlessly upbeat.) The new iPhone spots just point out an excellent feature of the AT&T network that’s easy to miss unless you know it’s there: You can make a call and use the Internet at the same time. Which I do frequently, and which I’d miss if I switched to Verizon…


For more smart takes on technology, visit Technologizer.com. Story copyright © 2010, Technologizer. All rights reserved.

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