Google's search rivals have been pulling out the stops over the last several months trying to take a chunk out of its market share, but so far it's not working, according to numbers released today from Experian Hitwise, an online market tracker.
In November, 71.57% of all searches were done on Google, Hitwise reported. That's about a 1 percentage point increase over October, when Google captured 70.60% of all searches.
November wasn't as good a month for second-place Yahoo and third-place Microsoft Bing.
Yahoo dropped from a 16.14% market share in October to 15.39% in November. That accounts for a 5% decrease in share. And for Bing, its market share also slipped, going from 9.57% in October to 9.34% last month.
And this has to be good news for Google, which has been pouring a lot of effort and money into expanding its search abilities.
Just yesterday, Google started giving users real-time search results. Both Google and Microsoft announced in October that they had struck individual real-time search deals with Twitter. Microsoft went one step further and struck its own deal with Facebook, as well.
The move into real-time search shows how significant social networking sites, like Twitter and Facebook, have become to the online community.
This story, "Google Rules Search, Yahoo and Bing Lag Behind" was originally published by Computerworld.