Live Update: Apple Event

10:05 PT - Jason Snell: Sorry everyone, some serious connection problems here and everywhere. I think the Internet just died.

10:06 PT -- DM: Jobs is on stage talking about some other topics. Talking about how well Apple is doing, including the iPhone.

10:06 PT -- DM: Apple is the #1 mobile device maker in the world.

10:06 PT -- DM: "Last time there was this much excitement about a tablet, it had some commandments written on it."

10:07 PT - JS: Back in time to 1991 - first PowerBooks.

10:07 PT - JS: Now today, Apple reinvented the iPhone. And the iPhone 3GS, then. So all of us use laptops and smartphones now.

10:07 PT - DM: Is there room for a third category of device in the middle?

10:07 PT -- DM: Jobs is talking: Some people have thought this is a netbook, but the problem is netbooks aren't better an anything.

10:08 PT -- DM: Slow, low quality displays, run PC software. They're not better than a laptop at anything, just cheaper. We don't think they're the 3rd device.

10:08 PT -- DM: But Apple thinks it has something that is -- it's called the iPad. And look! Steve Jobs happens to have one on hand!

10:09 PT -- DM: It's a slate that looks like a larger iPhone. There's a home button, an aluminum bezel like a MacBook, a glass screen. Your able to personalize your home screen however you want. You can browse the Web with it -- Steve says it's the best browsing experience you've had.

10:09 PT -- DM: Phenomenal to see a whole web page right in front of you. Way better than a laptop, way better than a smartphone. Turn it up down sideways, automatically adjusts to whatever orientation you want. Holding the Internet in your hands; it's an incredible experience.

10:10 PT - JS: New device has to do stuff better than iPhone or laptop. Better at browsing, e-mail, photos, video, music, games, eBooks. Some people think that's a netbook. The problem is, netbook's aren't better than anything. We think we've got something that is, and we'd like to show it to you today, and we call it the iPad

10:12 PT -- Dan Morem: Jobs is talking: Some people have thought this is a netbook, but the problem is netbooks aren't better an anything.

10:13 PT -- DM: Slow, low quality displays, run PC software. They're not better than a laptop at anything, just cheaper. We don't think they're the 3rd device.

10:14 PT -- DM: It's a slate that looks like a larger iPhone. There's a home button, an aluminum bezel like a MacBook, a glass screen. Your able to personalize your home screen however you want. You can browse the Web with it -- Steve says it's the best browsing experience you've had.

10:17 PT - DM: He's showing off the attachments in the e-mail. View wineries in Napa Valley or a Paris metro map. Looks a lot like the iPhone Mai client.

10:17 PT - JS: Sorry everyone - we were waylayed by the complete destruction of the (shocker) Verizon data network.

10:17 PT - DM: To send the message, just hit the compose button. He's typing on it like a standard QWERTY keyboard, just putting the tablet in his lap. I guess that answers the text entry question. Not sure you'd want to type onit for a long time, though.

10:18 PT - JS: Jobs is sitting in the armchair doing all this, to show us how easy this is. He's typing on the pad while it's on his lap.

10:18 PT - DM: Now looking at photos. You can turn in portrait or landscape and flick through the photos, just like on the phone. Grabs metadata from PC or Mac. If you're on a Mac, you can also get events, faces, and places from iPhoto. Look inside any album just by pinching it open. Scrub through them with a little bar at the bottom.

10:19 PT - DM: Events, Faces, and places. Shows a big map with pins in it. Tap and hold on the pin and see all the photos there. Tap on it to open the photos. There are built-in slideshows, so yo can bring up slideshow options and pick your transition. Just starts playing music and then flips through the images.

10:21 PT - DM: "You get the idea. Isn't that cool?" Now on to looking at music. The iPod interface looks a lot like the album view in iTunes on the Mac mixed slightly with the Cover Flow view on the phone.

10:22 PT - JS: This interface is interesting, because unlike the iPhone, it's got panes and floating windows and lots of stuff that you can do when you've got a bunch of screen space.

10:23 PT - JS: Great calendar. week view, day view, month view, a lot like iCal, but it actually looks nicer...

10:23 PT - DM: (Sorry about the time travel!) Here's our current location in San Francisco. Typing in sushi to search and should find all the sushi places nearby. Tap on a pin. Tap Google street view and it shows you the restaurant. (How many people are going to stalk Steve at Sushi Boat?)

10:24 PT - DM: Video. Go to YouTube. Pick a clip called Wet and Woofy in HD on YouTube. IT's a surfing dog!

10:25 PT - JS: lots of use of tabbed interface with a pane or two. Really kind of a combo of Mac UI philosophy and iPhone UI.

10:25 PT - DM: Landscape mode for videos. Movies, TV shows, music videos. Tap on Modern Family, pick an episode and watch it. Or Star Trek, go to Chapters. The aspect ratio is a little weird; there are some pretty big letterbox black bars on top and bottom. Showing off Up. Double-tap to make it full screen if you want. That's video on the iPad.

10:27 PT - DM: A little bit of an overview as to what the iPad can do. Watching it is nothing like getting one in your hands. Feeling all of that right underneath your fingertips. Back to the hardware a little bit.

10:27 PT - DM: A half inch thin. Weighs just 1.5 pounds. Thinner and lighter than any netbook. 9.7 inch IPS display. Super high quality using IPS technology so you get great angle of view. Full capacitive multi-touch. 1GHz Apple A4 chip (Gruber laughs). Most advanced chip they've ever done; processor, graphics, I/O, and everything in one chip. 16GB, 32GB, or 64GB of flash solid state storage.

10:27 PT - JS: People don't like the iPad name but I think the connotations you're thinking of will drift away. iPod didn't mean anything either, but here we are.

10:29 PT - JS: That's the PA Semi chip there, Apple's own A4 chip.

10:29 PT - DM: 802.11n WI-Fi and Bluetooth 2.1. Accelerometer & compass, speaker microphone, 30-pin connector. Battery. What is the battery life of this device? 10 hours of battery life. Applause! Take a flight from SF to Tokyo and watch video the whole way on one charge. In addition, over a month of standby life. Set the iPad down, goes to sleep automatically, walk away and come back in a month and it still has a charge.

10:29 PT - JS: 10 hours of battery life - key if you're going to sit on your couch with this. Or fly somewhere with it.

10:30 PT - DM: Arsenic free, BFR-free, mercury-free, PVC-free, highly recyclable. Now back to software.

10:30 PT - DM: We've seen some great built-in applications. But now let's talk about the App Store. Here's Scott Forstall, SVP iPhone Software.

10:31 PT - DM: Forstall: App Store has been a huge success. Launched a year and a half ago. Customers have already downloaded 3 billion apps choosing from among 140,000 apps. Built the iPad to run virtually every app unmodified right out of the box. Do that in two ways. Pixel-for-pixel accuracy in a black box in the middle of screen or automatically pixel double and run apps full screen.

10:32 PT - DM: Here are a number of apps from the store unmodified. Here's Facebook. Bottom right corner of the screen shows "2x". Tap on it and it automatically scales up to full screen. It all just works. Facebook uses a lot of text, photos and videos, but what about an app that really drives graphics, like a game?

10:32 PT - JS: Good detail on the iPhone compatibility there. There's an option to run apps at one size or full screen, scaled up. (The screen is definitely not 16x9, it's closer to the 4:3 used in traditional TVs.) When you run an app on the iPad it can run at iPhone size, with a little bezel around it to indicate you're emulating an iPhone. Or hit the 2x button and it blows up to double size.

10:32 PT - DM: ESPN's XGames SnoCross. Plays a video at the beginning. Video works great on the iPad. Skip the rest of the video and get to the game. Race in Arcade mode. IT's an OpenGL ES game, so it really drives graphics hardware. Unmodified right off the App Store.

10:34 PT - DM: Steering with acelerometer. 2X it looks pretty good. Tremendous frames. Having played some games on here, they're smooth and fun. There you go. Right out of the App Store unmodified.

10:35 PT - JS: Huge move by Apple to take advantage of the apps in the app store and get them on this device. It was really a must, and it instantly makes it more valuable.

10:34 PT - DM: Sounds like you can download all your iPhone apps right on to your iPad.

10:35 PT - DM: If developer spends some time modifying, they can take full advantage of the large touch-screen display. This is what Apple did with its own apps, like Music, Photos, etc. So, to that end, they've enhanced iPhone SDK to support development for iPad. SDK is being released today at Apple.com

10:35 PT - DM: Develoepers can download today and get going. It even includes an iPad simulator so you can run your iPad apps right on your Mac as you develop them. We thinkit's going to be a whole new gold rush for developers. And of course, every iPad comes with App Store loaded up on it.

10:36 PT - DM: We're going to highlight and feature apps specifically built for iPad. They're going to put it front and center. Really excited about the possibilities for developers. So just about two weeks ago, they invited a few developers to iPad to Apple to give them a sneak peek and see what they could develop. Inviting a few on stage.

10:37 PT - DM: Gameloft is up first. One of the largest developers of games for iPhone and iPod touch. Over 60 games on the App Store downloaded over 55 million times. Mark Hickey is going to come up and show off some games.

10:37 PT - DM: Showing off Nova, a shooter. Can move the user interface wherever you want on the big screen. Added a minimap that you can stretch out. Slide two fingers across the screen to throw grenades. Multiple target acquistion system. Drag a targetting box around a group of enemies and then fire on all simultaneously. Definitely useful when you're outgunned and outnumbered. This is what they could do in just a few short days. You'll be able to see what else is in store when this version ships later this year.

10:39 PT - DM: Next up is The New York Times. Huge readership both nationally and internationally. One of the best Web news sites in the world. Inviting up Martin Nisenholtz to talk about the iPad plans.

10:40 PT - DM: Steve showed you the Times Website and it looks great, so why develop something else? They've optimized for iPhone, now want to do the same for the iPad. The best of print and digital all rolled into one.

10:40 PT - JS: This is the part where Apple saves the newspaper industry, right?

10:41 PT - DM: Captured the essence of the reading experience. Jump to sections, look at articles. Reading experience is great, tap to change number of columns, resize text at a pinch. Jump to sports to see latest Olympic coverage. Emebedded video. Can turn on updates to get breaking news in all the sections. Been at this for three weeks, and excited to pioneer new journalism.

10:43 PT - DM: Forstall: I already find myself reading my paper on the iPad in the morning using Safari. Can't wait to try this app.

10:43 PT - DM: Next up is Brushes. (This has gotta be the perfect title to show off the iPad). Steve Sprang comes up to show it off. Artists of all skill levels have used it to produce images for all sorts of venues, including print. Gallery includes a handful of original iPhone paintings. Tap to edit any images. Tap to show up palettes or other tools. All the brushes from the iPhone are avaialble, adjust size, spacing, and opacity. Pinching lets you zoom in up to 32 times. By tapping and holding, you could actiavte eyedropper. Just drag across the screen to paint. Can undo if you need to. On the iPad, it's going to support in-app playback of your painting. Very cool. Brushes will be available at product launch.

10:45 PT - DM: Forstall: Imagine artist with a canvas this large. No paints, no easel, it's going to be incredible.

10:46 PT - JS: I was talking to someone yesterday who thought there might be a stylus component to this device. It didn't make sense to me then, and we didn't see it here -- artists using their fingers might seem like fingerpainting, but it eliminates any intermediate object between them and their art. Pretty cool.

10:46 PT - DM: Next up, Electronic Arts. Major supporter of iPhone since launch of App Store, with over 40 titles. #1 publisher of mobile games. Travis Boatman's here to show it off.

1 2 3 Page 1
Shop Tech Products at Amazon
Notice to our Readers
We're now using social media to take your comments and feedback. Learn more about this here.