IPad to Feature Apple's IBooks E-reader App

As part of its new iPad tablet unveiled Wednesday, Apple has come out with an e-book reading app. Dubbed iBooks, the app lets you read e-books on the iPad's 9.7-inch LCD screen.

"Amazon's done a great job of pioneering this functionality with the Kindle, so we're going to stand on its shoulders," Apple CEO Steve Jobs said at Wednesday's product launch.

iBooks lets users buy and download electronic books directly from the iPad. Users will buy books through Apple's new iBook Store, which will be fully integrated into the app. From the iBooks demo on Wednesday, it appears book prices will be between $8 and $15.

Jobs said that five of the largest publishers--Penguin, HarperCollins, Simon & Schuster, Macmillan, and Hachette Book Group--will have content on the store.

iBooks will use the EPUB standard, the most popular open book format in the world.

"We think iPad will be a terrific e-book reader for popular books and textbooks," Jobs said.

We'll have more details on iBooks later Wednesday.

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