Mobile Broadband Adoption Slows in UK

The number of Brits signing up for Mobile broadband has decreased by 57 percent in the last year, says Broadband Expert.

The broadband comparison website revealed that in May 2010, just 1,300 web users signed up to mobile broadband contracts through the website, compared to 3,000 in May 2009.

"Mobile broadband experienced phenomenal growth in the UK as consumers expected all the benefits of a home broadband connection whilst on the move," said commercial director, Rob Webber.

"Sadly the technology has not lived up to the hype; we receive a huge amount of feedback from customers complaining of inconsistent or non-existent connections and speeds comparable to dial-up or worse."

Broadband Expert said its findings were supported by figures from Hitwise which revealed there has been a 50 percent decrease in the number of web searches for 'mobile broadband' in the same period.

Webber believes a super fast LTE (Long Term Evolution) network -- or 4G as it is commonly known -- will increase the appeal of mobile broadband

"LTE should boost mobile broadband speeds massively, with downloads speeds of over 100mbps achieved in testing; so it could outperform and even replace home broadband in the future," he said.

"We're already seeing companies rolling out LTE networks in the US and Europe but the UK is still 12 to 18 months away from this. The country needs to work faster to adopt the new technology required to reinstate consumer' faith in the mobile broadband service and help sales recover to their former level."

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  • See also: T-Mobile named best 'on-the-move 'mobile broadband provider

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