Google Says Facebook Hasn't Won Social Networking War
Matt Brittin, Google's UK chief executive, told The Telegraph: "Facebook is an absolute phenomenon but there are other social networks which are successful too."
"It's a phenomenon that is with us to stay. I think what we'll see is the internet becoming more of a social place, as well as people being social within the context of social networks."
Google Buzz was the search engine's first attempt at a social network. Launched in February this year, Buzz failed to attract the number of users that Facebook boasts.